New uniform packaging for all Hefty® drawstring waste bag products delivers cost savings across the supply chain, enhances consumer satisfaction and requires less raw material.
LAKE FOREST, Ill. – June 2, 2008 – Pactiv Corporation, maker of Hefty® brand products, today announced the transition of its complete line of Hefty® drawstring waste bag products to a new Space Saver package. This new Hefty® packaging is up to 40 percent smaller and more compact than the existing packaging for the same number of bags. This makes it easier for consumers to store and use; makes transportation, warehouse storage and retail displays more efficient; and requires the use of significantly less packaging material, benefiting the environment. Hefty® Space Saver packaging is made from 100-percent recycled paperboard.
“We are excited about the new Hefty® Space Saver packaging because it is better for consumers and our retailer partners, and it is also better for the environment,” said John N. Schwab, senior vice president and general manager, Pactiv Corporation. “The new Hefty® Space Saver packaging provides consumers a convenient, easy-to-use single-bag dispensing pack that is more compact and requires less storage space. We also can better serve our retailer partners because Hefty® drawstring waste bag products will now have a smaller footprint which means the product can be shipped, warehoused and stocked on the shelf more efficiently.”
Consumers will like the new Hefty® Space Saver packaging because it features bag-on-a-roll packaging technology, which is designed to dispense one bag at a time while keeping the bulk roll contained inside the carton. The compact size enables the Hefty® Space Saver pack to be easily stored under the kitchen sink, in the pantry or in a drawer, which often is not possible with larger packs.
The new uniform width for all Space Saver packaging for Hefty® drawstring waste bag products will enable merchants to more easily change retail shelf merchandising to address specific market needs. With the Space Saver packs, more products can be placed on a retail shelf helping to reduce the frequency of out-of-stock situations. This should enable retailers to sell more products, and minimize consumers’ frustration resulting from out-of-stock
The smaller size and uniform width of the Space Saver packaging should also create efficiencies throughout the supply chain. The new size will enable Hefty® drawstring waste bag products to be easily shipped with other Hefty® products and to more fully utilize available space during shipment. Merchants’ back-stock of Hefty® products in the warehouse will also require a smaller footprint, which can help to free up warehouse space needed for additional stock.
The transition to Hefty® Space Saver packaging has begun. Conversion of the full line of products to the Space Saver packaging will take place over the next nine months. Hefty® drawstring waste bag Space Saver packages will be available at all retailers where Hefty® drawstring waste bags are sold.
To learn more about Hefty® Space Saver packages, visit: www.heftybag.com.
About the Hefty® brand
The Hefty® brand is one of the nation’s most widely recognized brands and a brand leader in key segments of the consumer market, including drawstring closure waste bags (e.g., Ultra Flex™ bags, Cinch Sak® bags), slider closure food storage and freezer bags (OneZip®), disposable tableware (e.g., EveryDay plates), and disposable cookware (EZ Foil®). For more information about Hefty® products, visit www.heftybrand.com.
About Pactiv Corporation
Pactiv Corporation (NYSE: PTV) is a leader in the consumer and foodservice/food packaging markets it serves. With 2007 sales of $3.3 billion, Pactiv derives more than 80 percent of its sales from market sectors in which it holds the No. 1 or No. 2 market-share position. Pactiv’s Hefty® brand products include waste bags, slider storage bags, disposable tableware, and disposable cookware. Pactiv’s foodservice/food packaging offering is one of the broadest in the industry, including both custom and stock products in a variety of materials. For more information, visit www.pactiv.com.