New and improved tall kitchen bags feature integrated unscented odor control technology designed to tackle kitchen garbage odors.
LAKE FOREST, Ill. – August 21, 2008 – Pactiv Corporation, maker of Hefty® brand products, today announced the introduction of new Hefty® Ultra Flex™ Tall Kitchen Bags with "Unscented" Odor Block™ technology, an innovative new category of kitchen waste bags that offers unscented control of garbage odors. These waste bags are the only bags in the market to feature this proprietary, patent–pending technology designed to tackle the smell of everyday kitchen garbage without using any odor masking perfumes.
"Hefty® Ultra Flex™ bags with Unscented Odor Block™ are the right choice for consumers who want to tackle garbage odors and freshen up their kitchen without introducing a masking scent that may interfere with the pleasant aromas of cooking or baking activities," said John N. Schwab, senior vice president and general manager, Hefty® Consumer Products. "With new Hefty® Ultra Flex™ Tall Kitchen Bags, consumers get the benefits of Unscented Odor Block™ technology, plus the same dependable and strong performance they expect from a Hefty® waste bag product," Schwab added.
Kitchen garbage often sits in a trash receptacle for several days, which can create unpleasant odors. With Hefty® Odor Block™ technology, counteracting and neutralizing agents are actively employed to help control odors emanating from the trash, keeping the surrounding area smelling fresher. When Hefty® Unscented Odor Block™ technology was tested with consumers, they expressed excitement about the new benefit of tackling everyday kitchen garbage odors without a masking scent, which is found in other odor control waste bag products.
With Hefty® Ultra Flex™ Unscented Odor Block™ bags, consumers can fight kitchen garbage odors even before they become noticeable. Simply place the bag in the trash receptacle and Hefty® Unscented Odor Block™ technology goes to work.
Hefty® Ultra Flex™ Tall Kitchen Bags with Unscented Odor Block™ technology are offered in 20-count and 38-count packs. These 13-gallon kitchen bags feature the popular Hefty® drawstring closure and will be available at all retailers where Hefty® Ultra Flex™ Tall Kitchen Bags are sold. The launch of these new bags will be supported with a comprehensive advertising and promotion program.
To learn more about Hefty® Ultra Flex™ Tall Kitchen Bags with Unscented Odor Block™ technology, visit www.heftybrands.com.
About the Hefty® brand
The Hefty® brand is one of the nation’s most widely recognized brands. Hefty® brand products include waste bags (e.g., Ultra FlexTM bags, Cinch Sak® bags), slider closure food storage and freezer bags (OneZip® bags), disposable tableware (e.g., EveryDay plates), and disposable cookware (e.g., EZ Foil® brand). For more information about Hefty® products, visit www.heftybrands.com.
About Pactiv Corporation
Pactiv Corporation (NYSE: PTV) is a leader in the consumer and foodservice/food packaging markets it serves. With 2007 sales of $3.3 billion, Pactiv derives more than 80 percent of its sales from market sectors in which it holds the No. 1 or No. 2 market-share position. Pactiv’s Hefty® brand products include waste bags, slider storage bags, disposable tableware, and disposable cookware. Pactiv’s foodservice/food packaging offering is one of the broadest in the industry, including both custom and stock products in a variety of materials. For more information, visit www.pactiv.com.